Level Up Your Money Game

Budgeting: Finally Not Boring.

Adulting is Hard. Finances? Even Harder. 😩

Managing money feels overwhelming, especially these days.

Jar app: a mobile-first platform that makes managing finances fun, easy, and enjoyable with AI-powered tips and gamified saving.
Jar app: a mobile-first platform that makes managing finances fun, easy, and enjoyable with AI-powered tips and gamified saving.
Jar app: a mobile-first platform that makes managing finances fun, easy, and enjoyable with AI-powered tips and gamified saving.

Meet Jar:
Your Financial BFF 💖

Budgeting without the 'ugh'.

AI That Actually Gets You

Personalized insights and recommendations based on your spending habits.

Jar learns from you, so you can make smarter money moves.

Meet the Jar Squad: Gen Z & Millennials 🎯

Jar is designed for digital natives who want to take control of their finances.

  • Tech-savvy and mobile-first.

  • Value experiences over material possessions (but still need to save for them!).

  • Looking for simple, intuitive solutions.

  • Often juggling multiple income streams (gig economy, side hustles).

  • Facing unique financial challenges (student debt, rising cost of living).

Jar app's target users are Gen Z and Millennials, who are digital natives facing unique financial challenges and seeking simple, mobile-first solutions.
Jar app's target users are Gen Z and Millennials, who are digital natives facing unique financial challenges and seeking simple, mobile-first solutions.
Jar app's target users are Gen Z and Millennials, who are digital natives facing unique financial challenges and seeking simple, mobile-first solutions.

0%

0%

of Gen Z use mobile banking apps regularly.

0%

0%

of Millennials demonstrate basic financial literacy.

0%

0%

of Millennials are open to using AI-powered financial tools.

The Struggle is Still Real: Money Headaches

The Struggle is Still Real: Money Headaches

Overwhelming financial jargon.

Overwhelming financial jargon.

Overwhelming financial jargon.

Lack of personalized advice.

Lack of personalized advice.

Lack of personalized advice.

Time-consuming and tedious processes.

Time-consuming and tedious processes.

Time-consuming and tedious processes.

Feeling disconnected from their finances.

Feeling disconnected from their finances.

Feeling disconnected from their finances.

Difficulty tracking spending across multiple accounts.

Difficulty tracking spending across multiple accounts.

Difficulty tracking spending across multiple accounts.

Lack of motivation to save.

Lack of motivation to save.

Lack of motivation to save.

Feeling unprepared for unexpected expenses.

Feeling unprepared for unexpected expenses.

Feeling unprepared for unexpected expenses.

Difficulty understanding investment options.

Difficulty understanding investment options.

Difficulty understanding investment options.

Major pain points for Gen Z and Millennials include traditional budgeting methods, financial jargon, lack of personalization, and difficulty tracking spending.
Major pain points for Gen Z and Millennials include traditional budgeting methods, financial jargon, lack of personalization, and difficulty tracking spending.
Major pain points for Gen Z and Millennials include traditional budgeting methods, financial jargon, lack of personalization, and difficulty tracking spending.
We Did Our Homework!

We dug deep to understand your financial world.

Extensive desk research: Analyzed 20+ industry reports, articles, and case studies.
Reviewed competitor apps and user reviews.
Synthesized data to identify and understand common user challenges.

Read detailed research finding

Navigating Jar: It's a Breeze! 🗺️

Home

Your personalized financial dashboard. See your balance, recent transactions, and progress towards your goals at a glance.

Total balance
Live Suggestions Cards
Your Summaries Cards
What if?
Smart Spend Navigator

Understand your spending habits. AI-powered insights help you identify areas to save.

Suggested by Brad✨(AI)
Offers from Jar
Explore Your Spending
Shorts
What if?
Savings

Create and manage multiple savings goals. Track your progress and celebrate milestones.

Create New Jar
Your Jars
Group Jars
Shorts
Settings

Manage your account, settings, and notifications. Access help and support. And also your linked accounts.

Your Details
App Preferences
Help/Support

Seamless Journeys: How It Works ➡️

Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.
Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.
Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.
Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.
Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.
Examples of push notifications, in-app cards, and personalized offers within the Jar app, including savings milestones, budget alerts, new feature announcements, and personalized savings tips.

Homepage: Your Financial Command Center

Spend Navigator: Uncover Your Spending Secrets 🕵️‍♀️

Savings Jars: Level Up Your Savings Game 📈

Balance Display

See your overall financial health at a glance. Know exactly where you stand.

Live updates

Get smart, data-driven insights to optimize your finances effortlessly.

Suggested By Brad

The AI helps you save more by recommending smart spending insights.

Offers from Jar

Unlock exclusive deals and savings tailored to your spending habits.

Custom AI Based Savings

Personalized savings plans tailored to your goals and spending habits.

Smart Group Savings

Team up with friends or family to save together and reach goals faster.

Your Summaries

Quick, clear snapshots of your spending and savings trends.

What if?

Explore different financial scenarios and plan with confidence.

Explore Your Spending

Get a clear breakdown of your expenses and track where your money goes.

Shorts

Get smart, data-driven insights to optimize your finances effortlessly.

Suggested Prompts

Smart recommendations to help you save, invest, and spend wisely.

Jar Management

Easily track, organize, and adjust your savings jars in one place.

Homepage: Your Financial Command Center

Spend Navigator: Uncover Your Spending Secrets 🕵️‍♀️

Savings Jars: Level Up Your Savings Game 📈

Homepage: Your Financial Command Center

Spend Navigator: Uncover Your Spending Secrets 🕵️‍♀️

Savings Jars: Level Up Your Savings Game 📈

Live location feature jar app
Live location feature jar app
Live location feature jar app

Designed with You in Mind: Our Philosophy 💖

Key design principles behind the Jar app: user-centered, minimalist, gamified, AI-powered, and secure. Explains the rationale behind design choices to meet user needs and promote engagement.
Key design principles behind the Jar app: user-centered, minimalist, gamified, AI-powered, and secure. Explains the rationale behind design choices to meet user needs and promote engagement.
Key design principles behind the Jar app: user-centered, minimalist, gamified, AI-powered, and secure. Explains the rationale behind design choices to meet user needs and promote engagement.
User-Centered

Every feature is designed to meet the specific needs and address the pain points of Gen Z and Millennials, based on thorough research.

Gamified for Engagement

Made savings fun and rewarding with challenges, progress tracking, and rewards. This encourages positive financial habits and keeps users motivated.

Minimalist & Intuitive

I believe in simplicity. No clutter, no confusion, just easy money management. The interface is designed to be intuitive and easy to navigate, even for first-time users.

AI-Powered Personalization

I leverage the power of AI to provide tailored advice, insights, and recommendations, helping users make smarter financial decisions.

Source

Below are all the sites that i have researched and collated this case study.

Please Note: This presentation outlines a conceptual ideation for the "Jar" app. It is important to remember that this project was developed as a design assignment within a limited timeframe and involved several key assumptions. A real-world project would necessitate further in-depth research, iterative development, and ongoing user testing to refine features and achieve optimal results.

Figma Design
Figjam File